# BEHR PREMIUM PLUS #740A-1 Downy Fluff Flat EcoMix Plant-Based & Primer — Flat/Matte

**Brand:** [BEHR PREMIUM PLUS](https://shop.coreranger.com/brands/BEHR%20PREMIUM%20PLUS)
**Sheen:** Flat/Matte
**Price:** $19.48 · in stock
**URL:** https://shop.coreranger.com/product/behr-premium-plus-740a-1-downy-fluff-flat-ecomix-plant-based-primer-338500487/flat-matte
**Parent product:** [BEHR PREMIUM PLUS #740A-1 Downy Fluff Flat EcoMix Plant-Based & Primer](https://shop.coreranger.com/product/behr-premium-plus-740a-1-downy-fluff-flat-ecomix-plant-based-primer-338500487)

## Specifications

| Spec | Value |
|---|---|
| Sheen | Flat/Matte |
| HSL Value | 33.3:20.0:91.2 |
| RGB Value | 237:233:228 |
| Tint Base | Base 1 |
| Paint Type | Interior Paint |
| Returnable | Non-Returnable |
| Color Family | White |
| Color/Finish | Downy Fluff |
| Transparency | Solid |
| Base Material | Water Based |
| Container Size | 1 Quart |
| Protection Type | Mildew Resistant |
| Hexadecimal Value | EDE9E4 |
| Paint Key Features | EcoMix,Low Odor,Paint & Primer in One |
| Dry to Touch (min.) | 60 min |
| Paint/Stain Clean Up | Soap & Water |
| Surface Material Use | Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood |
| Manufacturer Warranty | LIFETIME LIMITED WARRANTY |
| Paint & Primer in One | Yes |
| Certifications and Listings | Greenguard Gold |
| Number of coats recommended | 2 |
| Time before recoating (hours) | 2 |
| Approximate Coverage (sq. ft.) | 100 |
| Minimum Temperature for Use (F) | 50 |

## Description

BEHR PREMIUM PLUS ECOMIX is an innovative paint and primer using plant-based* ingredients highlighting sustainability and performance as top priorities. It delivers the same long‑lasting, durable finish as BEHR PREMIUM PLUS Interior Paint & Primer and proudly holds the USDA Certified Biobased label.​​ *This product contains a minimum of 20% plant-based ingredients, verified through third party lab testing in accordance with ASTM D6866.​

• Premium performance at a lower impact
• Reduced carbon footprint vs conventional paint
• Easy to clean scrubbable finish with excellent hide